Meridian

by Bay & Beacon

Bay & Beacon β†—
GTM Readiness Assessment

Know exactly where your go-to-market stands.

Meridian delivers a precise, AI-powered assessment of your GTM readiness across five dimensions β€” with a board-ready report and a prioritised 90-day roadmap.

Takes 15–30 minutes. Your report is reviewed by a Bay & Beacon advisor before delivery.

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Five-dimension scoring

ICP Definition, Message Architecture, Channel Mix, Measurement, and Operating Cadence β€” all scored with evidence-backed reasoning.

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Board-ready report

A 12–18 page Growth Assessment Report with radar chart, sector benchmarks, and a clear gap analysis. Delivered as a PDF.

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90-day roadmap

A sequenced action plan starting with your most critical gaps. Every action links to a Bay & Beacon engagement that addresses it.

How Meridian works

01

Share your context

15–30 minutes to complete your intake form. Auto-saves as you go.

02

Connect your data

Optionally connect your CRM or analytics. No data is ever modified.

03

AI scoring

Each GTM dimension is scored against Bay & Beacon's rubric with cited evidence.

04

Expert review

An advisor reviews every report before it reaches you. No unreviewed output.